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Universe for Brands: Ready-to-Use Prompts and Best Practices

How to Get the Most Out of Primetag’s AI Assistant in Influencer Marketing

With Primetag’s Universe, your conversational assistant powered by AI and specialized in influencer marketing, you can access powerful insights and streamline campaign operations. This article provides clear guidelines and ready-to-use prompts tailored for companies and brands using Primetag.

Table of contents

- Learning the basics

- Competitive Analysis & Benchmarking prompts

- Prompts for Analysis of Owned Content (Brands & Creators)

- Prompts for Discovering Collaborations

- Small Social-Listening techniques

- Prompts for Influencer Discovery

- Prompts for Influencer Evaluation

- Campaign forecasting and monitoring

Learning the Basics

Universe acts like a colleague, but it needs specific inputs to return accurate results. Always include:

  • Timeframe

  • Social network

  • Social media usernames

  • Market (if you have access to different market databases in Content Explorer)

Example prompt:
“Give me all the micro influencers who have tagged @nike (social media username) in Spain (market) during the last month (timeframe) on Instagram (social network).”

Important: When asking Universe about mentions or brand/creator details, always use the exact handle (social media username).

 

Competitive Analysis & Benchmarking

Universe helps you evaluate competitors’ presence, performance, and share of voice across markets.

Example prompts:

Number of influencer mentions “I want the number of mentions for @nike @adidas @reebok in Q1 2025 on Instagram in the US.”
Breakdowns “Divide the mentions into breakdowns: by format, by influencer type, by Earned (Organic) vs Sponsored (Paid).”
EMV analysis “I want an EMV analysis per competitor on a monthly basis for @nike @adidas @reebok in 2024 on TikTok in the US.”
Top performing contents “What are the top 10 mentions to @nike on Instagram during 2024 based on views? Give me the direct link to each of them.”
Analysis between countries “Compare @nike’s share of voice in Spain vs France during 2024 on Instagram.”
Sector benchmarks “How do @nike’s sponsored mentions on Instagram compare to the sector in Spain?”
Creator acquisition rate “How many new creators did @nike collaborate with compared to the sector average in 2025 on Instagram in Spain?”

Sector-level prompts are only available in Spain, UK, Ireland, and Italy, where Primetag has predetermined brand lists.

 

Analysis of Owned Content (Brands & Creators)

Analyze corporate or influencer-owned content without manually reviewing profiles. This is useful for influencer evaluation, content strategy, or social media planning.

Example prompts:

Owned content by brands “Give me a competitive analysis for the Portuguese market on Instagram between the content created by @nike and @adidas in 2025. Include the number of publications each month and the formats used.”
Frequency of publication by brands “How often does @nike post Reels compared to @reebok and @adidas in 2025 on Instagram?”
Top performing contents by brands “What are the top 10 TikTok videos created by @nike with the highest engagement rates last summer?”
Main topics covered by a creator “Which were the main topics covered by @alexandrapereira in the last 3 months? Provide a monthly breakdown with content links.”
Top performing / viral contents published by influencers “Give me the top performing Instagram Reels published by @alexandrapereira in 2025, ranked by views.”

 

Discover Collaborations

Use Universe to check whether influencers are working with (or have worked with) your competitors.

Example prompts:

Discover influencers working with your competitors “Give me a list of TikTok influencers who mentioned @adidas in the last month in the UK.”
Discover if a specific influencer has collaborated with your competitors “Has @alexandrapereira mentioned @reebok on Instagram in the last year? If so, provide the links.”
Discover influencers with specific characteristics (such as followers) who have mentioned a specific brand “List TikTok micro influencers who mentioned @adidas in the last month in the UK.”
Top performing influencers who have mentioned a specific brand “Give me the top 5 TikTok influencers with the highest views mentioning @adidas in the last month in the UK.”
Sponsored collaborations for a specific influencer “List all brands with sponsored mentions made by @alexandrapereira in the last year on Instagram.”

 

Small social-listening

While Universe is not a full social listening tool, it can help identify trends and content based on specific keywords or links.

Example prompts:

Find relevant pieces of content with specific keywords “How many Instagram posts from the past year in the UK and Germany mentioned ‘Warcraft,’ ‘Destiny2,’ ‘CallofDuty,’ ‘Firebreak,’ ‘Halo,’ ‘Doom,’ and ‘Fortnite’? Break down by country.”
Spot websites influencers are redirecting traffic to “Out of Instagram Stories mentioning @burgerking this month in Spain, share the embedded links. Where do these links redirect and what are they about?”
Find viral contents in your category “Show me the top performing TikTok videos last week in Spain with the keyword ‘streetstyle.’”

 

Influencer Discovery

Universe simplifies the influencer discovery process with tailored searches.

Example prompts:

Profile-based “Give me Instagram influencers with 70%+ female audiences, mostly aged 18–24, and more than 100K followers in London.”
Topic-based “List fitness influencers in Spain on Instagram with audiences 70%+ female, mostly aged 18–24.”
Brand mentions “Tell me which Instagram influencers mentioned @nike in the UK last month. Include % of UK audience and average ER.”
Similar influencers “Find accounts like @alexandrapereira that focus on fashion and luxury, with similar followers and location.”

 

Influencer Evaluation

Quickly review influencer performance or compare multiple profiles.

Example prompts:

Media kit info & Audience Demographics “Give me followers, ER, % Spanish audience, and gender distribution of @alexandrapereira on Instagram.”
Custom KPI tables “Create a table with: handle, followers, % Spain, % female, % age range. Include these 10 influencers: @alexandrapereira, @mariapombo, @dulceida…”
Topics “Which topics has @alexandrapereira covered on Instagram in the last 6 months? Include monthly breakdowns and content links.”
Audience growth “How has @alexandrapereira’s follower count evolved over the past 3 months? Provide a chart if possible.”
Content performance “What are @alexandrapereira’s average TikTok views?”
Comparisons “Compare @alexandrapereira and @tamara on Instagram. Include media kit KPIs, performance metrics, and topic comparisons.”

Universe provides publicly available data (e.g., views on TikTok/Reels) as well as estimates for private metrics (e.g., Instagram Story reach).

 

Campaign Forecasting & Monitoring

Universe can support campaign planning, negotiation, and performance tracking.

 

Forecasting set of prompts (to be used chronologically) :

1. “Create a forecasting table with these columns: influencer, format, average views, total pieces of content, and total average views. The plan: 1 Reel + 3 Stories.”

2. “These are the influencers and their average Instagram Story views: @monismurf (150k), @lauraescanes (250k), @dulceida (100k), @lolalolita (500k), @_onagonfaus (100k), @angelamarmol (150k). Retrieve their average Reels views as well.”

3. “Tell me the maximum fee I should pay each influencer to keep CPM under €15.”

 

Monitoring prompts regarding your Primetag campaigns (inside the Campaigns section):

Active campaigns “Which campaigns are currently active?”
Compliance matters “Are there any compliance breaches across all campaigns?”
Status of your campaigns “Show me the status of all ongoing campaigns at a glance.”
Influencers collaborating "Which collaborators have posted content in the last 7 days?”
Performance “Which has been my top campaign in terms of views in 2025?”

 

These are the current use cases where Universe can support brands in influencer marketing. If you’d like to explore additional scenarios not covered in this article, contact your dedicated Account Manager.