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Creator Media kits

The ultimate creator analysis based on KPIs and performance metrics by Primetag

Media Kits are based on:

✔ Creator Personal Details: Access essential information such as age and location (country & city) to understand the influencer's demographic profile and geographic reach.

✔ Account Insights: Explore key metrics like audience demographics, engagement rate, growth trends, and follower count. These insights help you evaluate the influencer's audience reach and engagement levels.

✔ Content Performance: Assess the effectiveness of influencer content with metrics like Organic vs. Branded Content distribution, average likes, comments, and monthly growth. This comprehensive analysis helps you gauge the impact of the content on the audience.

With these insights, you can make informed decisions and partner with influencers who align with your target audience and create engaging content that meets your campaign objectives.

General metrics

  • Followers: Current number of followers.
  • Followers Growth: Follower growth rate over the past 6 months.

All Posts

Average of the last 30 posts.

  • Avg Likes: Average likes per post.
  • Avg Comments: Average comments per post.
  • Engagement Rate: Overall engagement rate, calculated based on likes and comments.
  • Avg Reels Plays: Average plays (views) on Reels or TikTok posts.

Branded Posts

(Instagram only) Identification of branded content to compare performance with organic posts.

  • Brand Mentions: Brands tagged or mentioned in branded content, providing insight into potential partnerships.

Engagement data

  • Average Engagements per Post: Shows how recent posts performed in terms of likes and comments over the last 6 months, giving insights into content effectiveness.
  • Engagements on Last Post: View the number of comments and likes on the most recent posts to assess current audience interaction.
  • Engagement Rate vs Similar Influencers: Compare the engagement rate with similar influencers in the same niche. This helps benchmark performance to make informed partnership decisions.

Audience data

  • Audience Credibility: The Audience Credibility score evaluates the authenticity of an influencer's audience based on their interaction patterns. It differentiates followers into four groups: real followers, companies, other influencers/creators, and suspicious accounts. The credibility percentage represents the share of real followers who exhibit normal social media behavior and are likely to be influenced.
  • Audience Breakdown:
    • Followers: Provides comprehensive demographic data and engagement metrics for the influencer's followers.
    • Likers: (Instagram only): Offers insights into followers who actively like posts, helping you assess genuine engagement. If "Likers" is unavailable, the influencer may have chosen to hide likes and comments.
  • Location by Country / City: Displays the percentage of followers in each country / city, crucial for campaign targeting (e.g., if your campaign is focused on Spain).
  • Gender: Provides the gender breakdown of the influencer's audience, allowing you to ensure alignment with your target demographic.
  • Average Age: Shows age distribution by gender, helping you confirm whether the audience matches your product's target age group.
  • Audience Reachability: Measures how likely the influencer's content is to reach their followers. If most followers follow more than 1.5K accounts, content visibility may be lower. But if most of their audience follow less than 500 accounts, the influencer’s content has more chances of reaching a great part of their followers.

 

By analyzing audience data in the Media Kit, you gain a deeper understanding of the influencer's audience composition, engagement patterns, and credibility. This enables you to make informed decisions and select influencers whose audience aligns with your campaign goals.

If you need further details about this topic or have any additional questions, don't hesitate to reach out to our Support team at support@primetag.com. We're here to help!