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Glossary of Influencer Marketing KPIs

Explore all the metrics available on Primetag and understand their significance.

Primetag provides a wealth of valuable data, making it essential to understand what each KPI represents. Our platform includes both widely used influencer marketing KPIs and exclusive, in-house metrics. In this article, you'll find clear definitions for each metric and distinguish between estimated values and real data sourced publicly or via API.

 

KPI

Definition

Source
Organic content Non-promotional content published by the talent. Public
Branded content Content featuring a brand mention, whether organic or part of a paid collaboration. Public
Sponsored content Promotional content created as part of a collaboration between a company and an influencer. Public
Followers The number of people following a talent on social media. Public
Likers The number of followers who have liked the most recent content published by the talent. Public or Hidden (decided by the creator)
Engagement Rate (ER) by Followers The average percentage of interactions (likes and comments) relative to the talent's follower count. Public
Engagement Rate (ER) by Views The average percentage of interactions (likes and comments) relative to the content views. Public
Audience Credibility An in-house metric that indicates the percentage of real, organic, and non-corporate followers within a talent’s audience. A low audience credibility score suggests a high proportion of other creators, business accounts, or suspicious profiles following the talent. Estimated
Audience Reachability  The percentage of followers who are more likely to see the talent's content because they follow a limited number of accounts. If a large portion of an influencer’s audience follows fewer than 1,000 accounts, they are more likely to engage with the talent’s posts. Estimated
Reach The number of unique people who have seen a piece of content. Estimated or Private (for connected talents)
Views The total number of plays on video content (Reels, TikToks, Story videos). Public (in-feed contents), Estimated or Private (for connected talents)
Impressions The total number of times a non-video content piece (Photos, Carousels, Story images) has been displayed. Estimated or Private (for connected talents)
Earned Media Value (EMV) Monetary value (€) of content generated by a talent. On Primetag, this metric is calculated using real campaign data from the Campaigns section, incorporating influencer fees, campaign budgets, API metrics, and CPMs to provide an up-to-date market value for each piece of content. Estimated
Cost per Mille (CPM) The cost per 1,000 impressions. Private
Cost per Engagement (CPE) The cost per interaction (like or comment). Private
Click-Through Rate (CTR) The percentage of users who click on a shared link posted by the talent. Private
Cost per Sale (CPS) The cost associated with each sale generated through an influencer collaboration. Private
Conversion Rate (CVR) The percentage of desired actions after followers have interacted with a talent’s content (e.g., app downloads, newsletter subscriptions). Private

 

If you need further details or have any additional questions, don't hesitate to reach out to our Support team at support@primetag.com. We're here to help!