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What is Audience Overlap

A powerful tool designed to help you maximize the reach of your influencer marketing campaigns

Primetag's Audience Overlap reports help you determine the percentage of audience exclusivity for each influencer in your Instagram campaigns and identify the portion of the total audience reached by multiple influencers simultaneously. Here's how Audience Overlap can benefit your campaigns:

  • Increase Campaign Reach: By collaborating with influencers whose audiences have minimal overlap, you can extend your reach to new potential customers who may not yet be aware of your brand.
  • Competitor Displacement: Partnering with influencers whose followers also follow your competitors allows you to capture the attention of audiences who are already interested in similar products or services, thereby displacing competitors.
  • Grow Social Media Following: Working with influencers whose audiences do not yet follow your brand gives you the opportunity to grow your fan base on social media platforms by attracting new followers.
  • Boost Repetition: Conversely, working with influencers with a high percentage of audience overlap can help increase the frequency of impressions, supporting conversion objectives by repeatedly reaching the same audience.

Audience overlap analysis is only possible for Instagram influencers who have their complete list of followers visible. If an influencer hides some or all of their followers, audience overlap cannot be assessed. This also applies to business profiles.

If you need further details about this topic or have any additional questions, don't hesitate to reach out to our Support team at support@primetag.com. We're here to help!